Voice assistants are not something new today. We all know about it, and the technology has hit the mainstream business. Based on the findings of Gartner, 75 percent of US households will invest in at least a single smart speaker, and 50 percent of internet searches will become voice searches in the days to come. Then, hold on! What do you exactly mean by natural language search? The answer is simple. It is nothing but phrasing your search query as if you are talking with a real person. Yes, with Google, you can now perform natural language just by speaking. For example, if you are looking for a recipe for red sauce pasta, you just say, “Red sauce pasta recipe,” and Google with give you the exact results. It is this simple. According to an article published on https://www.searchenginepeople.com, we learn that seventy percent of Google Assistant voice questions are created in simple, natural language. However, there is no necessity to revamp your SEO strategy from the beginning to embrace natural language SEO. All you will require are small changes. Here are five of the most important natural language SEO tips to help your business gain a competitive edge:
Best 5 Tips Voice Search Strategy
1. Deliver What Your Visitors Want
When you know what your customers want, you will have to deliver products or services based on their natural language search. You need to answer their queries as you have thought. There are many ways to do it. You can create the answers based on the most significant questions logically on your web pages. You could even combine other relevant questions in an FAQ section of your website. That is because voice searches are normally in the question and answer format. You keep asking questions and the voice assistant replies to your queries. Therefore, the FAQ format will work for you.
You can even answer difficult questions on your business blog. It has many benefits. It helps you to establish your authority, keeps your site updated regularly with new and unique content, connects users to your brand, creates possibilities for social media sharing, and of course improves your SEO.
2. Frame Specific Questions
Most of the voice assistants today are very specific. You will ask for precise information such as the address of your favorite Italian restaurant near to you, the restaurant’s opening hours, and the price of specific dishes. It sounds simple and too obvious. However, you will need to create these snippets of precise information quickly available on your restaurant site. There is no place for ambiguity in this regard. Once you know how to make your questions specific, it works towards your benefit as well as for visitors using voice searches. The key objective of a voice search is getting the best answers in a short time, especially for people who are traveling. Therefore, the questions should be simple and direct for the search engines to provide basic information about your business. For example, if a user asks, “5 Instagram (IG) SEO Tips for your business,” the voice assistant will answer that question precisely. However, when visitors screenshot a story in IG and they ask, how does IG notify when you screenshot a story, a voice assistant will not have any definite answer. That is because IG does not alert any user in this regard. Therefore, you must know what questions you want to frame.
3. Use Relevant Keywords
For best results, you should use the relevant keywords or synonyms related to your most important keywords. It will give search engines like Google a better understanding of what your business is about and deliver results accordingly. It also helps in deciding whether your web page is related to an individual’s search. Relevant keywords play a pivotal role in voice search because speech is different for every individual. Therefore, always use related keywords together with your primary search terms to improve your website’s contextual relevance. It implies that your pages will have more likelihood of ranking for a voice search query even though the same is not an exact match.
You can search keywords relevant to your primary search terms that users ask when looking for information. Weave them carefully into your page content. It will help the voice assistant fetch information about your business quickly and effectively.
4. Follow up Questions
When it comes to voice assistants, they can process queries based on previous questions. It means you can enjoy real conversations. This way, you can ask a question, get a reply and even ask a follow-up question and get a relevant answer for the same. This point can be explained with the help of a simple example. For instance, users can now ask Google Assistant where the nearest park is and ask another follow-up question on how to get there. Based on this follow-up query, the voice assistant will send directions to your smartphone. This way, follow-up questions work for your benefit.
5. Optimize Your Web Pages for Smartphones
Did you know that 60 percent of users look for information on the internet using their mobile devices? Therefore, Google started liking mobile-friendly websites in the year 2016. When it comes to voice search, mobile optimization becomes essential. Based on the findings of Google, 25 percent of mobile searches are natural language searches. Therefore, you will need to organize your content so that it becomes easily readable for the mobile audience. Integrate shorter paragraphs, bigger fonts, bulleted lists, and clear subheadings. Besides, you should also churn out content that is readable enough to appear on voice searches. Remember that you must write your voice search content for the humans, and not for robots. Always use long tail and relevant keywords for the best results.
Though this is not an all-inclusive list, the five tips enumerated will boost your online presence through voice search. Take some time out, put some effort, and you will succeed. Once you are through with this task, you can start to reap the benefits from your hard work.