Social Media presents a unique opportunity to business owners and others looking to promote their products/services. Marketing your product on social media gives you a chance to reach consumers globally. Also, it lets you connect with your users on a more personal level.
That is why most businesses have accounts on Facebook, Instagram, and LinkedIn and so on. But content shared by some people are more popular than others. Have you wondered why this is? Why your content is not popular? Or what kind of content you should share on social media so that it reaches the maximum audience? What will encourage users to like, share, or engage the post with others? These are some questions that you should ask yourself when using digital media for marketing.
Well, that is why I am sharing five types of post that you should post on social media. If you want to trend on social media, you require a proper strategy. Otherwise, you will fail.
Here are 5 types of post you can share on social media:
1. User-Generated Content
UGC or user-generated content means the posts, videos or images user create featuring your brand. Using UGC for your social media post is a great way to engage more users and generate a response. It makes users new or old feel welcomed and cared for. There are always tons of UGC available on various social media. All you have to do is monitor them and use it.
Believe it or not, using consumer content and giving them credit has made a lot of brands successful. People love to see their art feature on social media. When they brag about it to others, it will help you get new followers and more visibility.
Using Facebook and Instagram for live streaming is a great way to engage more audience. When you use Facebook to live stream, you get a high rate of conversion. With FB, you can live stream talk about anything. And later you can save it and publish on your feed for others to see it. This way you can promote your work or product. You can do this by posting a link for the asset you mentioned while you were live. Many firms use this method to market their business online.
With Instagram, you can do a Q&A or tease about launching a new product. The issue with Instagram is that it lasts for only 24 hours. But you can use the link for sharing on your other social media accounts.
Sharing infographics on social media is a great way to attract and engage users. They are informative and visually appealing which makes understanding complex data easy. If you create effective infographics, they can go viral too. You can also tag companies and influencers in your post, and maybe they will reach out to you.
If you are not a pro at creating infographics, you can try the Canva Infographic Maker tool. It has many elements to design an efficient infographic, and it’s free too.
4. Post with VR-content
Virtual Reality or VR is trending these days, and you should take advantage of the same. Many companies are sharing posts that have VR content for marketing their product. It has great potential, and will definitely increase your user engagement. Customers love watching something different, and on Facebook and YouTube, they can watch VR content without a headset. So, it’s a win-win situation for both parties.
Sharing informative and relevant webinars on Facebook or YouTube can also get you, followers. Initially, you can record the webinar and share it with your consumers. Also, provide a link where you can gate them and get their email details. Later, you can ask them to sign-up if they want to watch the webinars live. Make them interesting, crisp, short and informative and many people would sign-up wholeheartedly.
These are some new types of content that will help you get more followers on social media. Other content you can try are:
- Testimonials from the clients
- Memes and so on.
Give them a try and it will definitely increase your brand’s visibility and followers.